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Put on your ‘customer hat’,
and think of a shop that you regularly visit. Why do you always go
to a certain place for your morning coffee? Why don’t you bother
trying out the new restaurant on the corner? How come a small
discount isn’t enough to have you change your car mechanic?
Now put your ’store owner hat’ back on, and you can understand why
even with the friendliest service staff around, a beautiful product
range and some pretty good value offers, you can have trouble
getting the word out about your business, and getting customers
through the door. Whatever your answers to the questions above, some
of the same factors will likely apply to your own business. That is
what makes loyalty marketing such a powerful tool for increasing
your sales, while keeping down your CPA, or cost per acquisition of
a new customer. Plastic loyalty cards are the easiest way to start
your warm marketing program, offering a familiar format, ease of use
and flexibility of offer. Here we go into a little more detail about
why marketing with loyalty cards works, and some unexpected benefits
it brings.
Cardcorp has helped some of Australia's largest retailers create
their loyalty programs. The staff at Cardcorp will work with your IT
department and POS supplier to help you implement your loyalty
program. Whether you need barcodes, numbering, magnetic stripes,
RFID or Smart Cards the team at Cardcorp has the experience to
provide a turn key solution based around your unique needs.
In today’s world, any club or business needs to know the costs
associated with its purchases. At Cardcorp we do not have any
charges for setup or plates, with no hidden costs the price we quote
is the price you pay.
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